you know, if there is one way to totally alienate your target crowd and make yourselves the recipient of a boycott--it is to do what Motrin did over the weekend.
Motrin Insults Babywearing Mom's
Motrin makes mom's mad!
See the Ad Here until they take it down!--(they already took it down! I think we crashed their website..so I fixed it to the link at youtube instead!)
here is the ad verbatim:
Wearing your baby seems to be in fashion.
I mean, in theory it’s a great idea.
There’s the front baby carrier, sling, schwing, wrap, pouch.
And who knows what else they’ve come up with. Wear your baby on your side, your front, go hands free.
Supposedly, it’s a real bonding experience.
They say that babies carried close to the bod tend to cry less than others.
But what about me? Do moms that wear their babies cry more than those who don’t?
I sure do!
These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back?!
I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid.
Plus, it totally makes me look like an official mom.
And so if I look tired and crazy, people will understand why.
can I insert the biggest bout of eyerolling ever here????
motrin...you screwed up! BIG TIME. You insulted mothers. You didn't do your research. and oh yeah! research contradicts you on what babywearing does!
pie in the face to motrin!